Branding is a word that crosses everyone path, whether you are an entrepreneur, or a CEO or a Marketer for an organization. In all our endeavours, we pursue to cling on to ‘the brand’, yet do we really understand the concept and the underlying principles? No? Yes? Let us clear the air and get a grip on it then.
What exactly does Branding mean?
All successful organizations are associated with its Brand name. But is it only the name that matters? It is a simple misconception. Branding includes all the aspects of the biz which create a perception in the eyes of the customer. The ultimate goal of Branding is to make the customer feel special. These aspects include logo design, responsive web design, advertising, reputation and the user experience and customer service. Smart companes understand the importance of branding and try to take these to another level.
Branding strengthens Trust
As a consumer, you try to use products/service in the market from companies which are trustworthy. A good brand is always legit and clear. It inculcates emotional attachment with customers. Hence, it is always accountable. For instance, if your company has transparency and better work flow then, you will be able to build trust among your clients very easily.
Branding promotes reputation
A logo, a professional website design or excellent customer service is all a part of a process which aims in familiarizing the business. As soon as people see a logo they recognize, they try to link it to themselves. A good reputation through customer experience is always a ‘go green’ symbol for the organization.
Branding encourages advertising
As water is to human body, advertising is to a trade. Branding always supports and increases publicity. This in turn generates new customers. A good brand realizes the importance of social media marketing, digital marketing as well as commercial marketing. Branding makes the company standout from any competitors in the market.
Branding helps the company grow financially
A known brand is always an asset to the company. It may not be a physical one, but it certainly would be able to attract the right kind of investors and stake holders. If investors know your brand, they would be happy to invest into it. Hence, branding helps in growing.
Branding stimulates employee loyalty
If the brand is established, the company visions are clear to all. If the employees understand the visions and goals, they feel proud to be associated with that brand as they contribute towards that same goal. Hence, branding ensures employee satisfaction and loyalty.