As an internet marketing expert we follow several SEO strategies in order to increase the number of visitors and to increase the ranking of keywords in the search results for certain set of keywords. However all the available SEO strategies are not fruitful because some strategies come under the black hat SEO which are specifically marked as SPAM activities by all the major search engine.

Doorway Pages

Every SEO developer must have heard about Doorway Pages strategy during the start of their SEO career. Doorway Pages are those web pages which are specifically generated for the prime motive of attracting the attention of search engine robots towards these pages, so that their website ranking can be improved in the search results of search engines. You can not actually navigate the Doorway pages of the website that are represented on the Google search results. Rather, doorway pages are intended only to be shown in the SERP, when you look for a result on putting your query on search engine.

Should We Use Doorway Pages

Nowadays, Doorway pages are very ineffective because when people find these type of doorway pages within the search results, then rather than clicking through a majority of users will simply like to go back and find an another page through their search results. These type of unwanted pages in search results are poor forms of SEO strategies and should be avoided. Doorway pages can help a little but as per the guidelines defined by major search engines especially Google, it is always recommended not to use Doorway Pages in your SEO strategy.