Imagine a situation in which you just wake up at 2 Am midnight and you tried to browse internet and typed the Website URL, but due to half sleep condition you typed the wrong URL and after hitting the enter button you just got a sad message on the webpage that You have reached a webpage that doesnt exist. Technically it is a 404 not found error web page which is a HTTP standard response code returned from the server notifying that the client(user) was trying to communicate with a given server on the web, but the server could not find on the web what was requested from the client. In easy terms, a 404 not found page is what a user see when he/she trying to reach a webpage which originally doesnt exist on the web. The most common reason behind the existence of 404 not found pages are:

• When a webpage URL is mistyped by user.
• Existence of an outdated link on search engines index.
• Existence of a broken internal link.

Importance of Building Custom 404 Page

Building a custom 404 page is important because whenever a user reached at 404 not found page then the user lose internet in that website and exists from that page. So a Custom 404 Redirect Page is always recommended to be there in case of not found pages which helps users to regain interest in the website and provide users a better re-engaging channel through which user can again navigates through other pages and continue their journey with the same website and explore further. A good custom 404 page should have a clear re-engaging message that Possibly or might be you have reached here which is not existing and you will be re-directed to the home page in few seconds. You can also embed important CTA buttons along with a sitemap on the webpage for yours to navigate.

Hope you clearly understood the importance of having a good custom 404 not found page for all the not found pages of your website. If you have this type of custom 404 page then there are good chances that your site visitors will re-engage again and will lead to increase in traffic to website.