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Facebook Marketing

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How can Facebook CPA increase without any change to Campaign?

I had launched a FB campaign to target the users, interesting in a musical event 15 days ago.   For the first week, I was seeing $0.45 CPA (people clicking Going to the event or Interested), the figure has drastically increased to around $2...

What's the difference, if any, between "Boost post" and "Create Ad" on Facebook?

I am running a company page on Facebook and I have already boosted many posts. I am also researching for how to create an ad campaign but I am a little confused between "Boosting a Post" and "Creating Ad Campaign". &nb...
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