I am well versed with  IFTTT tool as I’m using this tool for the last 8 months.  IFTTT stands for "If This, Than That".  IFTTT is a free web-based service that people use to create chains of simple conditional statements, called applets. An applet is triggered by changes that occur within other web services such as Twitter, Stumbleupon, Wordpress, Blogger etc.

Popular IFTTT Recipes

These are some useful recipes of IFTTT that  can be useful in marketing and brand promotion

1. Crowd-source your reading list

2. Share articles from Pocket via Hootsuite

3. When Mashable posts an article on Social Media, send it to Pocket

4. When Facebook profile picture changes, update Twitter profile picture

5. Post Instagram pictures as native Twitter pictures.

6. Post Facebook page status to your Google plus page.

7. Post Pinterest pins (large images) to Tumblr

Hope my answer was of help!!!!!

IFTTT is a web based service tool which is links with different social media platform which are connected to the internet. All services on a simple ideology ‘If That Then This’. There are two elements one is a Trigger (If That) and second is action (Then This).  A combination of two services called a recipe or applet. There are many pre- created recipes and also you can create recipes according to your time and location. It’s a free tool which provides many services.

You schedule your all post at a particular time period. You can save every tweet to your Google drive, you can share your Instagram images as twitter native images. You can create twitter list according to hashtags. It can be very useful for your marketing.