The first thought you can have with the title is of the influencers you follow or the small businesses that are flourishing online bit by bit. Before the Covid-19 pandemic hit us, personal branding selectively was used only when it is required. After the outbreak of the pandemic though, it is the necessity for every business to have a personal branding strategy. Every branding company in India is urging their current and future clients to opt for the digital plan else they wouldn’t survive, which might be true.
Branding in itself is the key to a company's success. Yet, it is not limited to an organization or an agency. The roots of branding are deep in all of us. We promote ourselves, even when we aren’t. Our brand is deep-rooted since the day we were born! When we said our first words to when we took our first steps. Our first day at school to our last day in college. All we have tried is to make the best first impression. “The first impression is the last impression,” but is it? With the internet averting us from staying ignored and unnoticed, every impression, every step of the way matters. Be it an image, a blog, a video, or even a comment on a stranger’s post. It is all contributing to your brand.
If you’re already a creator, an influencer, or a blogger, you probably know what we’re talking about. Personal branding is the most important part of a successful online presence. Every online influencer or creator you know or follow today has come this far because of their immense work on a personal branding strategy. There’s a large part of online consumers out there who don’t know you or who don't know what you do, no matter how good you are. Nothing is going to change for you or your brand if you won’t occupy this area of expertise called Personal Branding.
What Is Personal Branding?
Personal branding is mainly marketing a business or an individual as a brand. It can be self-marketing or businesses mostly hire brand consultancies & agencies to do the deed. It is the epitome of reputation, which can be maintained and worked out, throughout the existence of the brand itself.
Your brand depends on how you promote your brand or yourself. There are many tips & tricks to marketing one’s business or the brand, and there are also tools that are useful for the same. Let’s dig into the ocean of reputation, shall we?
Tips For Personal Branding
It is often a passion that creates a brand. A passion that’s worked hard to transform into a brand and a brand name. What people don’t understand sometimes is, before starting with anything new, you need thorough research and some fruitful knowledge of trends and tips. As the internet is circumambient to newer brands every day, it is a prerequisite to work on your personal brand.
Below are some tips to help you get the idea of how it can be done for the best of outcomes.
1.Keep Your Mind Open
Keeping their eyes open is what everyone is doing. Scrolling through their phones, day & night, not blinking, not thinking, but shrinking, from deep down in their heads. But to become something, you need to keep your mind open as well. Look out for the content you’re consuming and focus on that content that can help you grow your brand. To learn about effective personal branding, research what the brands or influencers similar to you are doing, what they are posting, and how they are innovating. This will give you an idea of your own.
2. Content Is King - Make A Brain Tattoo of It
If you don’t share or create the best content out of your capability, your whole brand will suffer the consequences. Your content makes your brand. The people or your customers don’t follow you for your services, but for how you communicate about them. For effective personal branding, you need to work on your content to make it the best, most distinctive and shareable, while following the trends.
3. Keep Showing Up
Consistency is the secret to online success. Showing up every day is the best way to gain consumer trust and followers. Yet, it would be better if you don’t post content every day. Decide particular days in a week when you can upload content, and that would help your brand to be more reliable in the eyes of your audience.
4. Find Your X-Factor. Use It Well.
One of the most important tips of personal branding includes finding YOU. When we say X-factor, we mean your Unique Selling Point. Every brand has an individuality that helps it stand out in the crowd and if used well enough, becomes the major hand in its success. As it did for Apple, their X-factor was & remains - empathy and they sure do know how to use it.
5. Multitask. Multiple Results.
Nobody suggests anyone work tirelessly. Yet, to have a personal branding strategy, you’ll need to multitask and learn multiple skills. Become a content creator, a designer, an analyst, a digital marketer, all in one. Be your own team and hire the team of your dream later on.
Tricks To Understand Personal Branding
1. Consuming Content
Spending every day on the internet is an unending learning opportunity. Utilising your resources now more than ever is the key to understanding content and creating better ones. Consuming content like videos, texts, audios or art, in any way will help you figure out content for your brand. Because content plays the most important role in effective personal branding. Read related books and follow people who can help you grow.
2. Stalking Similar Brands
Keep your friends close but your enemies closer. They certainly aren’t your enemies, but they are your competitors and you need to keep an eye on what they’re up to. Not regularly, but a few times a week, check out what they’ve been creating and how they are sharing. You’ll get an idea of how they’re working on their personal branding.
3. Welcoming Feedback Or Criticism
When looking for some personal branding benefits, look for the lessons you’ve learned. When you start creating a brand name for yourself or your business, not everyone is going to resonate with you. The ones that do, will be your target consumers, and the ones that don’t will be your mentors. The comments and feedback that you get on your content is the most direct form of learning and always will be. Take all of it as tips and apply them to your brand. Taking criticism positively is also a great way to create a good personal brand. It is also one of the personal branding benefits that'll help you understand your consumer behavior through feedback.
Learning and growing is a lifetime procedure and with a personal branding motive in mind, working upon yourself becomes even more accustomed! When you focus on self-improvement, you understand your mind and your capabilities, and therefore, you realize how you can incorporate everything for your brand.
Personal branding is a necessity in 2020. Whether you are an individual brand or a business, hustling to make it big, start with a personal branding strategy, and experience its outcomes yourself. You can take help from an advertising agency, they’ll give you better insights.
We hope you got the idea of what is personal branding.