Nowadays, there is arguably nothing more important in the digital world than hitting the top spots in search engine rankings. Without having a visible presence on the web, you will really struggle to get that organic traffic that you need to stay afloat. Learn more about "How to Prove the Value of Organic Marketing"

Getting found online when potential customers type in a keyword or a question into sites like Google is so important that companies can rise or fall just because of it.

The art and science of knowing how to achieve this goal is known as search engine optimisation, often just referred to as SEO. Already with over 200 factors in Google’s ranking algorithm, it is a complex science.

Every year, there are new things to take into consideration when it comes to the best SEO practices and 2018 is no different. Already, 2018 has looked like an exciting year for SEO as search engines strive to improve the quality of their search results.

Let’s take a look at some of the trends that are currently very compelling.

• Survival Of The Fastest - Speed of a website page is a hot topic when it comes to rankings, plus it is a major UX factor which can also affect rankings. Google expects a page to load in under 3 seconds, and offers a speed test to see if you site matches up.

• Relevance - Sites really have to work hard in 2018 to prove to search engines that their content is relevant and high quality. You can make your page more comprehensive by researching the top-ranking pages that are in your niche and looking for the features that they share. You can then utilise this information in your content.

• Mobile - Every year, the use of mobile devices to conduct a search gets bigger and bigger, so much that it is now impossible to ignore it. As per the recent study by SEOTribunal, over 7 million Google searches now come from a mobile device compared to the 4 million from desktop computers, with mobile-first index and mobile friendliness being a huge ranking factor. Google also has a test to determine if your site is mobile friendly.

These are just a few of the things you can do to ensure that you are on top of the 2018 SEO trends. However, this is just the tip of the iceberg, as there are also a range of other factors that you will need to take into consideration.

You can find all this and more from this informative infographic created by the experts at