Ecommerce plays an important role in many people’s lives. Simply put, it involves buying and selling goods and services online. Paying for your Netflix subscription, purchasing an item on Amazon, receiving payment for your online services, etc. are all instances of ecommerce.

However, even though its popularity is rapidly growing, the ecommerce industry hasn't reached its peak yet. As a matter of fact, only about 11% of the total retail sales worldwide account for ecommerce Laurice Wardini, an e-commerce freak and the main author at Subscriptionly explains what the current that will shape the future of the industry and increase what these numbers are.

Delivery

One of the main areas that ecommerce is going to improve on in the coming years is the delivery process. Today, many potential shoppers are put off by extended delivery periods and exorbitant delivery fees. Well, that is all about to change.

Major ecommerce players out there are already testing drones to improve the delivery process. If it turns out to be a good idea, delivery is going to be much faster, efficient, and cheaper.

Omnipresence

Another area in which ecommerce is set to improve in the near future is to give customers an omni-platform experience.

In 2017, two billion people used their smartphones to shop online. However, the truth is that not all shoppers start and finish a purchase on a single device. In fact, 85% of online shoppers start a purchase on one device and complete it on another.

Ecommerce businesses are looking to integrate multiple shopping channels. Aspects such as deals and offers, branding, advertising, tone, and social media content will be tied together more efficiently to ensure that users enjoy the same experience on all platforms.

The future is promising for the ecommerce industry. Keep scrolling to see what future innovations you should expect from this shopping style.