Responsiveness is the current buzz word in the world of website design and development. It enables our site to look the same on both desktops as well as on mobile devices. Over the past years, this feature has been utilized by almost every tech organization regardless of the type of service they are delivering. The existence of this stylish feature of the modern era has supported us a lot. It has emerged as the vital factor that has provided us an impressive amount of traffic and conversion rate. It is well understood that more than 70% of the users use mobile devices to surf for a website. Keeping this in mind, it becomes more than necessary for the owner to go with responsive ones. If you are still not comfortable with this special feature of modern technology, you are exactly in the right place. We will make you aware of the leading benefits of responsiveness so that you can get the most out of this prime feature. So, without any further ado, let’s have a brief discussion over the special features of responsive websites.

ü  Core Features

There are several features of responsiveness which are as follows:

·         Flexibility

When it comes to flexibility, no one stands parallel to this feature. Your content and the layout would be flexible enough to move seamlessly from one screen to another without any distortion. It means the user will be able to access the website on any of their devices within no time.

·         Improved User Experience

No doubt, content is the king in the digital marketing realm but if the users can’t access it with ease, surely it would be of no use. With the help of a responsive website, the content will come to the page smoothly without any distortion. Thus, it results in improved user experience and encourages the customer to get back on the site again in the future.

·         Google Recommended

Being the most reputed giant around the world, Google has a massive user base. Even a giant recommends this extensive feature and no one would want to be far from its preferences and recommendations.

·         Easy to Manage

Suppose you have a separate website for both desktop and mobile devices, it would require two separate content strategies and different designing teams. It would be a complicated condition for you to deal with, responsiveness has made it quite smooth as it can run on the same strategies and no separate designing team would be required.

·         Cost-Effective

Despite the rumors of being expensive, it is significantly cheaper to create a responsive website. Depending on the specific feature, the initial cost may require a bit expensive but the reduced over the head that comes with fewer marketing needs, analytics and personnel have made it the affordable option in the long run.

·         Avoid Duplicate content

A separate website for mobile devices and desktops has never been a choice as it may end you up with several loses. Among such negativities, duplicate content is also a vital factor that will put you at the verge of risk. But responsiveness has diminished the issue and provided us the facility to avoid the existence of content duplication.

·         Link Building

Link building helps us in elevating our business at a rapid pace. It redirects the customers to the website of our interest but when the website doesn’t fit into the responsive mold, it not only results in dampening the user experience but even makes the website load slower. Thus, responsive websites promote strong link building as enable the users to get to the location where you want them to.

·         Lower Bounce Rate

Traffic on the website always matters but it would be of no use if no one will remain on the website for a longer duration or never get back to your site after the first visit. It would be a scenario of higher bounce rate that will lead you to the way of dark in terms of success. To overcome such a situation, responsive website design plays a vital role as it significantly increases the speed of your web page and makes the page looks impressive that not only attracts the user but also encourages them for being there for a longer duration.

·         Site Management

When it comes to dealing with the management of the website, responsive website cuts down the extra burden of expense and time management. In responsive websites, there would be less content to manage and the experts can access all the information on a single interface instead of dealing with the complexities of two.

·         Impressive Conversion Rates

Via the responsive web design, users can make a purchase directly by the help of a secure site instead of being redirected to a device-specific site that generally takes time and often crashes. Hence, these sites have become the most trustworthy aspect with perfect conversion rates.

The emergence of such thriving features has elevated our business to the next level of success. As far as the service providers are concerned, there are several reputed tech giants who can perform the tasks as per the requirements of the client.