UX and SEO are two interwoven terms that go hands in hand while looking for growth in revenues. No retailer can succeed online if he fails to achieve any of these.

If we consider SEO in the early days, it was hugely dependent on backlinks. Though there is seen a huge shift and introduction of different dependencies for SEO. But backlinks are still valuable for your online business.

However, you may be overlooking some other equally important SEO strategy that is Internal Linking.

What are the internal links?

Just like backlinks, there is also a significant advantage of building internal links. However, a huge portion of these is driven by similar concepts of backlinks. Like, they are capable of passing along the ranking power of your Shopify store’s web pages.

Every expert Shopify development agency practices the best design and development tricks to ensure a great SEO and UX on your store. However, you also need to maintain well-structured and well-linked web pages to further boost this ability.

To define internal links, they go from one web page to another on the same domain. Commonly used in the main navigation, internal links are helpful for 3 major reasons listed below:-

- They provide end users with an easy-to-follow website flow,

- Internal links offer a hierarchical website structure,

- They enhance the ranking power of the web pages.

Internal Links and Your Shopify Store

Whenever you set up an online store, the foremost step you need to take is to select a theme that will describe your brand value. To achieve this, some prefer to choose in-built themes whereas, others simply provide PSDs to Shopify theme development agencies for the HTML conversion of the PSD theme.

But how many of us realize the value of small areas like website navigation flow, footer links or anchor text, etc. Though these are some overlooked aspects, each of these collectively works towards internal linking of your Shopify store.
Three distinct parts of Links for any kind of website are inclusive of URL, Anchor text, and Title text.

Navigation & In-content Links

Talking about these links, there is a huge underlying opportunity for enhancing SEO and UX experiences on a website.

Shopify navigation tools easily allow you to build menus where you can edit the text per each item under the menu section. Here, you simply need to make sure that all the menu items are placed accurately and are describing the content it links to.

In addition to this, you can also include links within the content present in product descriptions, blog posts, and other text collection available on the website.

You can easily link your blog posts to the products descriptions.

That said, Shopify themes are capable enough to add a list of product types, vendors, tags, and collection names as well as breadcrumbs. All these together are also considered as internal links and encourage your audience to browse more on your site.
To wrap this up, I would like to state that whenever you start building any kind of strategy to enhance SEO, always remember to perform internal linking.

As elaborated above in the article, it doesn’t only enhance SEO but also, contributes towards great user experience. In case you have any query regarding this topic, then you can write back to me.

I would be glad to respond to you.