Marketing is the backbone of every small and big organization. Nowadays big companies are investing and focusing more on Marketing. Without strong marketing, its very hard for a company to survive in the market. Marketing can be defined in different ways but the biggest term is Online Marketing. In this world of technology, companies nowadays focusing more on online marketing to promote its product and services. Online Marketing is a very broad term which includes Search Engine Optimization(SEO), Search Engine Marketing (SEM), e-Commerce Marketing, Campaign Marketing, Social Media Marketing, Social Media Optimization, Content Marketing, E-mail Marketing etc.
 

There are explanation of some of the vita factor which can boost your online presence and reputation.

Search Engine optimization(SEO):

It most important factor for online business. At present day if someone customer like us require some thing they search on various search engine like Google, Bing, Yahoo and click on the website link that show in SERP. The higher your rank in search engine SERP it's more likely to click your website and can purchase your product.  

Search Engine Marketing(SEM)

  The main difference is that SEO is part of Search Engine Marketing where web technologies are involved to get better rank in SERP of major search like meta tags, Local SEO, Image Optimization etc. And In the case case of various techniques are involved to get traffic on your website like PPC paid advertising.

Social Media Optimization:

the definition SMO according to Wikipedia (Source Wikipedia) Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. We all experience the power of SMO in Brand promotion and reputation building. For example If we heard about a company and we want know about the company reputation online. The first thing comes in our mind how many follower does company page have or number of likes does this company have. So this is part of SMO.  

Email Marketing:

Email marketing also an important part of online marketing which include direct conversation with your prospect client. Email marketing can be done through mass or Bulk emailing to various clients and if some clients are revert back you can also reply to their queries and convert them to your permanent client.  

Conclusion:

Online marketing not only increases the traffic but also increases the rank of product and services. Companies are using various methods of online marketing to gain more and more profits. Online marketing not only brings new business opportunities to the companies but also help companies to grow more in this technology world. In simple terms 'Less Investment and More Profit' is the motto of Online Marketing.