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  • Search Engine Optimization Process

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    This Blog is all about SEO Strategy and how it works for a particular website .First of all in this there is a need to know about SEO, SEO(Search Engine optimization) is a process of increasing the visibility of your website on various search engines.All the above process can be done by google according to the visiblity of pages of a website and the backlinks of that website.More the backlinks,more the chances of your website display on the top,but it should be done in a legal manner so that your site doesnt being penalised by the google. SEO is a Process in which there are two activities First is on page and second is off page .On page activities focused mainly the contents of website ,Tags, meta tags,Keywords, Description etc.Off page activities are mainly focused on backlinks.For Generating Backlinks we put our links to the party site.

    On page

    On page means deal with the flexibility of website and make the website search engine friendly,and for this process Google web master, Google Analytic ,sitemap are some of the main files that are being uploaded on site.

    -> Make sure that all of your web pages can be indexed by search engines.

    -> Sure about your content that your each web page contains unique content.

    -> Sure about your tags are arranged correctly,Your page title is less than 68 characters,and desription is less than 150 characters.

    -> Check Your URL that your URL should be seo friendly.

    -> Make sure that the images that you label is with descriptive alt attributes.

    -> Make sure about that your site should contains HT access file so that it becomes a single domain.with this your site wil open with www lke www.domain.com or either without www ike domain.com

    -> Make sure that your code is valid.Use the W3C validator to check your markup.

    Off page

    Off page activities consist of back links building strategies.In Link Building activities we generally put our links to third party sites but in a limited way so that your site is nt being hit or penalised by google.Some of the off page activities includes Directory submission ,Bookmarking submission,Article submission,submission to various social media sites ,submission to forums ,Blogs posting,Blog commenting etc.

    Off page SEO is a continuous process because if you do not do it your competetors will do it.And it also diversed your focus on various methods.

    General Points to concern

    -> Make sure that you always link to your home page using your domain name root.

    -> Making consistency in the url by adding ht access file so that the web crawler understands the domain as a single domain either by using www or by without using www.

    Therefore the work of Off Page optimization holds the key to any site optimization activity and it is indispensable in the SEO industry as without this feature it is near to impossible for any service provider to attain the best ranking in Google and other major search engines.

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