A style guide is a well-defined set of standards for designing and writing documents. This document may be for general use or for particular organisation. The guide helps implementing better styles to facilitate better communication. It is also known as brand book, brand standards or brand guidelines explain the way your business functions. Typical information contained in it includes the brand’s history, personality, vision and the basic values.

1. Instruct size of logo and placement

Your seo company logo is an essential component of your online brand style guide. Of course, you want to reflect it constantly for business identity. In this case, Temply indicates proper usage of logo and variations that can be accepted for different use of colors in style guide. It is also essential to show the ways of not using logo. Creative designers should be shown what they should do and shouldn’t do. Thus, in case there is some issue, refer them to style guide and discuss how business logo may appear. If there are several logos of your company, try to include all information in one page or have separate web pages dedicated for each logo.

2. Select color palette and stick to it

Colors can be changed easily by the designers. You need to provide the correct hex code for online users and Pantone colors as well as CMYK values for the products for printing. The shifting done between CMYK and RGB may be sure and as such, make sure you check conversions manually in order to be sure that they are correct which will save your time and money at the time of printing.

3. Choose fonts according to your preferences

Fonts are an important part of websites and you need to be consistent with the topography for a professional look. Often, you will find different typefaces for other purpose. Thus, you can suggest what typeface is suitable for where and how it should be used.

4. Choose iconography for your standalone identity

Iconography is a vital part that sets your brand apart from competitors. You should include the iconography in the guide to ensure it is used properly. To ensure the links are easier to find, categorise them into different sets inside the guide. Fonts that you choose must be consistent with your topography, else your collateral will not have that professional look. It is normal to have different typefaces for various purposes. In the style guide examples writing, you can refer which typeface is for where and how to make the best use of it. Shifting in between CMYK and RGB is often challenging and so, you should manually check conversions to be sure that they are perfect. This saves both time and money on printing. Consult Fedex guidelines on choosing the right colour codes to ensure overall consistency. Many companies have multiple logos and they can condense the pages down and use all the information given above in a single page. On the other hand, they may also have separate pages for each logo.

You should also know how not to use the logo. Designers have creative minds and always use your inborn creativity to make your projects as appealing as possible. Your logo is most important element for your brand and you should make it appear important on every aspect.

5. Choose your colour palette and stick to your choice

Colours can be easily changed from program to program or designer to designer. To ensure perfection, do give the exact HEX code, CMYK values and Pantone colours for the items under printing.

6. Select your photography style

Particular styles in photography trigger certain responses. This helps people recognise a brand easily from a photo. Include photos as well as reference of your photographer in your guide.  Make sure you know how to create brand style guide and specifications as they are important to ensure everything smoothly transitions to you directly from the photographer.

7. Web-specific elements are important too

In the present times, your brand must have an online presence, in one way or the other. Your website must have that effect that your brand deals in. It is common that a website has many pages and each of them should appear to be connected to the next. In such cases, focus on the most important information and create a hierarchy for overall use.

8. Focus on your brand voice

Your brand’s voice is equally important as your brand’s style. Your brand has to sound and look in a particular way. Suggest guidelines for your writers on the way they should represent your brand to make a more positive mark on the target audience. Use specific words and phrases to make your content more interesting and catchy. On the other hand, you may also need to avoid using certain words and phrases in the content.

Summing up the facts

Let us now sum up the basics mentioned above. According to experts from DubSEO, every brand should have a different set of information. Some brand guides go well over 100 pages, while some take only a single sheet or page.

Brands do change with time and this change is most natural. Thus, the style guide you prepare this week may be different from others you used over the year. Make rooms for flexibility, but at the same time preserve the older versions for future reference.

It is also important to decide, whether your guide is a public or private document. If it is meant for public use, provide a link to it for your users. Whereas, if it is an internal document, it can be updated more easily and you do not need to work hard to make it look as professional as possible. Experts working at a most visible SEO agency in London suggest that it should be concise and easy to understand.