over 5 years ago
Voice search utilizes speech recognition allowing to search your query by saying it aloud rather than typing it like what is done in a traditional search. It uses speech recognition to understand the query of the person & then tries to find the search result that matches best with the query. When a user searches from a smart phone, it directly directs to the web page; but with smart speakers, it generally reads out the information that best matches with the query.
The industry players who leverage the high amount of traffic through Voice Search are Apple-Siri, Google Home, Amazon-Alexa and Microsoft-Cortana.
The four major difference between Traditional Search and Voice Search are:
Search using voice rather than text means that keyword length may increase due to the nature of how we speak.
For example, if you say, “Order Chinese Food”, Google Home is not as likely to verbally recite a list of all the available options. It might take you to the nearest Chinese restaurant which delivers to your address.
FAQ page allows you to further source long-tail keywords about your content. You need to be aware about the questions that can come up to a potential customer's mind regarding your products, services and business. Suppose if you are a Digital Marketing firm, “How to do off page SEO?” You probably have answered this question several times but, in this instance, these often-heard questions are incredibly useful.
Why? Simple: These questions you are overly-familiar with, can lead to the identification of additional long-tail keywords regarding your area of interest, which your site can then seek to answer, and you can optimize.
For this, you need to update your Local Listing & also Google My Business.
Many searches queries are about the places users wish to visit. It can be a particular query such as “Pasta place in Mumbai”. Alternatively, a suggestion query like, “What are the best Pasta places in Mumbai”.
In this scenario, the best key phrase that is worth optimizing is “Pasta places in Mumbai.” However, if an individual gives a more general input, like, “pasta places near me,” Google can immediately track the user’s location and give the suggestions for relevant nearby places to the user.
More than half search queries come from mobile devices and about 20% of the mobile search queries are voice searches.
There are a few basics that you need to keep in mind when you want to achieve proper mobile optimization.
To sum up, Voice search optimization is gaining popularity and is not going to slow down any time soon. Yes, it is hard work, but Voice Search Optimisation can match your content closer to human language. Thus, it becomes the perfect time to start optimizing your website for voice search & gain the edge over your competition.
Can you help out the community by solving one of the following Digital Marketing problems?
Do activity (Answer, Blog) > Earn Rep Points > Improve Rank > Get more opportunities to work and get paid!
For more topics, questions and answers, please visit the Tech Q&A page.
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