Building customer trust is imperative to the success of your business. People want to work with companies that they can trust and expect good things from. If a company has a bad reputation amongst the public, getting new customers can prove difficult.
Among the best ways to build up trust among your current customers and even future customers is get more online reviews. Online reviews are often the first stop of shoppers, as they want to learn more about a company or their products. In fact, people sometimes trust these online reviews even as much as personal recommendations of family or friends.
Unfortunately, not every customer will inherently remember to leave you a review after a positive experience. With that in mind, let’s go over a few helpful tips for getting more online reviews to build up customer trust.
Ask for Them
While it might seem overly simple, simply asking for online reviews can be a good way to get them. If a business asks a satisfied customer to leave a review, their chances of getting one are much higher. Calls to action have shown their value for years and can be a quick and easy way to get more online reviews.
Whether you decide to send bulk emails, include calls to actions in videos, send a message in online receipts or even post about reviews on social media, you should make it known that you would appreciate getting them. Of course, be sure to tread lightly. You don’t want to annoy customers by constantly asking them for reviews, as this can often drive them away.
Make it Simple
Another way to see a boost in the amount of reviews you get is to make the process simple. If someone wants to leave you a review, they should be able to find where to do it in a matter of seconds, not minutes. Have the option to leave a review on several pages of your site, and ensure it sticks out on the page.
In addition to being easy to find, the actual process of filling out a review should be quick as well. If you ask them to answer too many questions or go through a bunch of hoops, many people will abandon the process before successfully leaving a review. While you can’t make the review process on a third-party site any simpler, you can provide direct links so satisfied customers can reach them easier.
Responding to, and acknowledging your reviews is also an important step in the process of getting more reviews. Customer engagement is very important, and replying to or acknowledging their reviews is among the simplest ways to engage and provide a better experience.
You can thank them for their comment, reply with some personality (if it fits your brand) and could even share some of your favorite reviews on your site or social media pages. This helps to build an emotional connection between your business/brand and the customer.
However, be sure to also respond to negative reviews, not only positive ones. Negative reviews reflect poorly on your company, so do all you can to turn it around. You should be empathetic, and offer a solution to their issue. If you can turn a negative experience into a positive one, it can be a big win for your company.
Building Trust With More Online Reviews
Online reviews are one of the best ways a business can build up trust among the public. By asking for them, making the process simple and responding to them, you should be well on your way to getting more online reviews.