One of the most surprising statistics out their claims that about 50 percent of all small businesses still don’t have a website. To make things even more confusing, 41 percent of these business owners claims that they simply see no need for it. Still, this point of perception could be just a bit short-sighted, seeing as how there are more than a few things they might have failed to consider. With this in mind, here are top five reasons why your startup really needs a website.
The reason why so many small businesses believe they don’t need a website is that they firmly believe that their target demographic is not online. This may be true to some degree, if, for instance, your target demographic mostly consists of baby boomers. However, your clients are not the only people you should try to impress. Potential investors and business partners might expect you to have a website and be disappointed in realizing that you don’t actually have one.
Automating your sales process
Another major advantage of a website is that it can automate your sales process. In this way, you will allow your sales team to catch some break and top your revenue with minimal investment. Sure, the maintenance of the website still takes quite a bit of work but the ROI you get from this effort is usually more than worth it.
Working on your brand image
One of the greatest advantages that having a website allows to achieve is actively improving your brand image in the digital environment. On a website, you can easily grab the attention of your audience, present them with an organic setting for your logo and even display some of your most important company values. Needless to say, all of this takes only a few seconds of your audience’s time in a completely new way. For instance, experts behind Pro Web Design Sydney do this through boosting one’s online exposure and making your website stand out through unique content.
Even if your clients don’t buy your product/hire your services through a website, they might still pay it a visit in order to check you out. Needless to say, in 2017, if they can’t find you online it is as if you don’t exist. This can happen to you even if your audience has heard all the best about you through a word of mouth referral. In most cases, they might assume that they got the name wrong but it would still be much easier for them to look for these services someplace else than to try and contact the person that referred you again.
Finally, having a website can help you communicate with your customers in a much quicker and simpler manner. Imagine a scenario where your company has to relocate. Instead of having to email or call every single one of your clients and partners you can just display the information on the homepage of your website. Apart from this, having a website also gives you a great channel through which you can inform your clients on special or limited-time offers you have in real-time.
The best thing about having a website is that it is both low-cost and low-effort to maintain. In fact, the main reason why so many business owners still oppose this trend is due to the fact that they are unfamiliar with just how simple it is to make one. On the other hand, in the vicious and relentless business world of 2017, one needs to use any advantage out there to stay in the game. If this means becoming tech-savvy in your 50s or 60s, then so be it.