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  • How to Overcome the Challenges of Selling Online? A Step-by-Step Guide

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    You might be feeling on the top of the world by merely having an online presence. However, you must know that there is a vast and deep ocean out there. And you’re just a drop! Read about the offerings of e-commerce giants like Amazon, eBay or Wal-Mart and you might feel an instant intimidation. Anyway, it is not just the sales figures of these companies that should impress you.

    You should be more curious about what must be going on behind the scenes. What processes these ecommerce companies undertake in order to achieve impeccable deliveries? Having these curiosities as an ecommerce business owner can help you reach places. Today, we will discuss about the ways in which you can overcome them.

    Choose the Right Platform

    The market of ecommerce has always been evolving. Every few months, a new technology pops up or asks for an update. However, it is important to choose a platform that offers fruitful results at cost-effective rates. Small and medium enterprises often go for WordPress and Shopify. Large enterprises with intricate website structures choose to go with Magento eCommerce platform.

    Although Magento is a leading platform to get feature-rich websites, some business specific functionalities might go missing. This is when Magento extensions can come to your rescue.

    Step 1: Enhance Your Global Imprint

    The best part about having an online store is that you get to expand your reach and open your business to the customers from all over the world. Only by doing so, you will be able to achieve better and improved sales. Also, it is important to understand the nitty gritties of global logistics and currency rates. Apart from these aspects, ecommerce store owners also face other challenges given below.

    Step 2: Overcome Data Integrity Issues

    Ecommerce websites are huge. If there the data is defective or gets manipulated due to error, it can prove to be a hindrance in the product manufacturing. This applies especially to the supply chain aspects including available stocks, number of sold products and decline of stocks. And that being said, it is very important to load inventory data in real time. So, once must take proper measures to ensure that no part of the website is vulnerable.

    Step 3: Install Inventory Extensions

    Business owners having their warehouses at different locations find it quite difficult to maintain the stock count. Now, whether you have a Magento 1 or 2 platform, you must have a software in place that helps you get over the discrepancies in the inventory area. Search for “Magento 2 Extensions” and you will come across several companies that offer inventory management solutions. These extensions come with features that help you manage orders, stocks, warehouses, suppliers etc.

    Step 4: Provide an Omni Channel Experience

    Customers no longer shop from their favorite brand through a single resource. They keep switching between different ways like online shopping, pick and go, buying from on-line storefronts etc. As the buying habits have modernized, it becomes very important for e-store owners to provide their customers with an Omni Channel experience. For example, Starbucks offers services at their physical cafes, through chat bots and also offers the order online and pick up from the cafe option. This brings a lot of convenience to the everyday buyers.

    Step 5: Make the Most Out of Social Media

    Last, but not the least, it is important to understand the power and reach of social media. Through social media pages, it is possible to reach your audiences effectively and interact with them on a personal level. Social Media pages also enable the e-business owners to spread their words through competitions, advertisement, campaigns etc. In case you find yourself lagging behind on the social media aspect, it wouldn’t be wrong to hire a digital marketing company that can help you enhance your presence on this platforms.

    We hope the above mentioned guidelines will help you reach places with your ecommerce business. What are the other ways in which you think you can overcome the daily e-business challenges? Please feel free to share with us.

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