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  • How Augmented Reality is Changing the Landscape of Enterprise Mobile Apps?

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    The success of games like Pokemon Go and Zombie Go, and movies like Robocop and Avatar is a live proof that the augmented reality (AR) has made a bombastic entry in the world of gaming and entertainment. Users have loved the concept of merging the best of the two worlds. But, is the technology limited to gaming world only?


    Various industries have realized the potential of AR and have started embracing the technology. For example: Furniture giant IKEA has integrated AR into their app to help customers visualize how a furniture will look in their home, and this way take better decisions. Strava has launched Fitness AR app which let the users visualize their running and biking path in 3D, as well as mark around and explore the map from different angles. Complete Anatomy app was also launched which allows the mobile users to see the 3D models of the human body, have short courses in 3D, and thus, have an immersive experience of anatomy. Snapchat has included AR elements in the form of real-time transformations, filters, and special effects to enable the users add fun and silly additions to their Snapchat messages, and much more.


    In short, AR is slowly and gradually revolutionizing all the business verticals, without leaving its hold on the gaming world.



    According to Digit Capital VR/AR Report 2017, AR and VR will produce revenue of $150 billion by 2020, with AR having a share of $120 billion and VR of $25 billion. On the top of it, mobile apps would act as a catalyst for this upliftment of the technology, which ultimately means that the mobile app developers and enterprises can’t miss out an opportunity to employ the technology.


    In this blog, we will discuss how AR will make (and even making) a significant appearance in the Enterprise in 2018 and beyond:


    Virtual Presence of Employees

    With Augmented Reality, the employees remain omnipresent. They can work remotely, and assist the team members and others with relevant information using AR glasses and smartphones with inbuilt AR camera. Besides this, they can easily handle multiple tasks at a time. For example: The managers need not leave their work in between to monitor the staff; they can do it from their seat itself. This, as a whole, will enhance the overall productivity of employees at the office.


    Real-time Information

    With the help of AR glasses, companies can provide the employees with a comprehensive information about the latest tools and equipment in real-time. Along with that, AR glasses can be employed for guiding the workers with real-time safety issues and providing a step-by-step guide.


    Improved Training

    AR will revamp the present education and training scenario. By making learning more interactive, gamified and experiential, it will help the trainees to experience a situation and this way, easily grasp the concept or procedure. Moreover, the trainees would be able to go deep into the concept as it would be far safer and simpler to do virtually than what’s possible in the real world.


    More Accurate Analysis

    Augmented Reality (AR) will allow the companies to perform a deeper analysis of lesser efforts and cost. For example: The insurance companies can examine a car accident in a better manner. They can look into the car damage more efficiently, analyze deeply and estimate the cost of repair.


    Enhanced Customer Care

    AR technology is supposed to be a big favor for consumer-facing employees, especially those in the retail industry. Retailers can leverage the users with AR glasses to let them know how they will look using the product virtually. Besides this, the retailers can serve the customers with an AR-enabled app. The Augmented Reality application will not only let them try the product virtually but also provide required information about the product along with the associated offers and deals. This will amplify their online shopping experience, boost the customer loyalty, and drive sales.


    The scope of Augmented Reality is not limited to the above-highlighted points; there’s lot more to explore and implement. Nevertheless, it is making the enterprise processes smarter. Several businesses are embracing AR, while others are looking forward to using the technology and enjoying high revenue.

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