Mobile phones and the apps within are our soulmates. We connect with them, they know everything about us and fortunately or unfortunately, they’re an integral part of our world. Not just a part of our personal lives, but also a professional one. Especially, if the job entails traveling. As and when mobile apps gained popularity, businesses of varied sizes embraced them so that they can get competitive advantage over their competitors.

Along came CRM apps, and made the whole aspect of customer relationship management easy as a walk in the park. They enabled the users to do everything right from sharing documents with their colleagues to chatting up with teammates about the status of a particular client deal. Take a look at couple of statistics and figures:

• In the year 2018, mobile devices will be a part of 79% of global internet utility
• By the year 2022, around 43% of global workforce will go mobile

These figures are clearly indicative of the fact that having a CRM Mobile App can help you go places. With the help of it, you can conduct an array of activities like marketing, sharing of data while on the move, making data entries etc.

The market is full of CRM apps and if you are a business owner, you must have heard about entrepreneurs investing into a Sugar or SuiteCRM mobile app. However, not all of these apps are worth buying. A CRM mobile app is useful only if it is compatible with the work setting of the company and simplifies the usage for its users. So, what are the features it must have and what features should you consider? Find out below:

Device Responsiveness

Approach a company that sells a CRM app and they will say that their CRM solution works with different smartphones, operating systems, and other devices. But it would be wrong to believe it before checking things out. Sometimes, mobile devices might have certain features that a computer doesn’t.

For e.g. The GPS facility. During such times, it is crucial that you check for the device responsiveness. If you have a SuiteCRM app and your sales executives make use of Android technology on their mobiles, you can invest into a SuiteCRM Android App. As most of the CRM solutions available today work on smartphones or tablets that powered by Blackberry, iOS, Windows, and Android, you need to figure out which one works for you.

Using a CRM app, you can not only manage your customers but supervise different aspects of your business. Now let us find out how to do CRM apps different departments of business:

• Sales:Using a CRM mobile app, it becomes easy to share the data swiftly. Not just that, it also helps you to curb all the administrative work and enhance the service productivity.

• Marketing:CRM Analytics of a SuiteCRM Mobile App create a roadmap for your potential marketing activities. With a help of it, you will be able to create marketing strategies based on social media and other platforms.

• HumanResource: When you receive real-time customer data through CRM apps, you can get better insights about your service strength, the number of customers you have and what their requirements are.

Benefits of a Mobile CRM App

Easy Access to Customer Data

Mobile CRM app enables your sales executives to access client data remotely including latest interactions and contact history from their mobile devices.

Shorter Sales Cycle

When you have access to the right data in real-time, your sales professionals can get back to customers promptly and it leads to quicker and shorter sales cycles.

Boost Productivity

As the sales staff has access to data and information pertaining to important resources, it saves their time spent in interacting with the customers and gathering their data.

Enhanced Insights

As Sales Managers get real-time access to sales reports shared by the field staff, they can keep themselves informed about the status of all the deals. These improved insights lead to better team-work and efficiency.

Ask Yourself These Questions Before Investing into a Mobile CRM

If you want your sales team to handle sales management, contacts, as well as productivity, it is important to find the right mobile app. Here’s how you can go about it:

1. Does It Solve Your Problems?

Finding the right CRM totally depends on what problems you want it to solve. So, get clarity as to what exactly you want to achieve and address and consider your options accordingly.

1. Is It Compatible with Your Potential Business Plan?

Knowing where you are with your business right now is fine. But you also need to think about the future. If your business is likely to grow, go for a CRM that can adapt with your business easily.

1. What Areas Can Benefit Out of It?

Choose a solution which benefits multiple departments of your business and simplifies the way you work by linking different aspects right from marketing and sales to production and delivery.

1. Can You Get Personalized Insights?

A CRM system can provide you with figures and graphical representations of your business. This way you can know whether or not you are on the right path, get tips for further progress, and create future benchmarks.